“Google’s link disavowal tool allows publishers to tell Google that they don’t want certain links from external sites to be considered as part of Google’s system of counting links to rank web sites. Some sites want to do this because they’ve purchased links, a violation of Google’s policies, and may suffer a penalty if they can’t get the links removed. The disavow links tool launched in October 2012, and more about it can be found in our coverage below.”
Check the post here – http://searchengineland.com/library/google/google-link-disavow
If you have questions about this new tool check this post at Search Engine Land:
Q&A With Google’s Matt Cutts On How To Use The Link Disavow Tool
It’s been almost two weeks since Google launched its link disavowal tool. Some have been busy diving in and using it, but others have had more detailed questions about it. We’ve got some answers, from the head of Google’s web spam team, Matt Cutts.
How do people know what links they should remove?
When we’re taking targeted action on some specific links, the emails that go out now include examples of bad links. We provide example links to guide sites that want to clean up the bad links. At the same time, we don’t want to help bad actors learn how to spam better, which is why we don’t provide an exhaustive list.
Why not list the bad links?
That’s related to the first question, of course. We don’t want to help bad actors learn how to spam better, which is why we don’t provide an exhaustive list.
Read the full post here!
Link Disavow Tool