Fact – New TLDs Would Not Boost Search Engine Rankings

Andrian Kinderis posted at marketingmag.com.au that new TLDs will be favoured by Google. These new TLDs includes .ibm, .afl, .law,  and .shop. In his post he mentioned that these new TLDs will shake up the search engine results thus if a website registers a new TLD this will boost the websites’ rankings. Matt Cutts, Google’s head of search spam contradicted this statement on his Google+ page. Matt Cutts said, “I don’t expect a new TLD to get any kind of initial preference over .com, and I wouldn’t bet on that happening in the long-term either.”

Here is Kinderis statement at marketingmag.com.au:

“Will a new TLD web address automatically be favoured by Google over a .com equivalent? Quite simply, yes it will. I’ve been researching this topic since development of the new TLD program first began (around 6 years ago) and have closely followed the opinions of the many search industry experts who have taken a great deal of interest in the introduction of these new domains and the impact they will have.The more I research, the more I have no doubt that a new TLD address will trump its .com equivalent. ”

While here’s what Matt Cutts said:

“I read a post by someone offering new top-level domain (TLDs). They made this claim: “Will a new TLD web address automatically be favoured by Google over a .com equivalent? Quite simply, yes it will.”

Sorry, but that’s just not true, and as an engineer in the search quality team at Google, I feel the need to debunk this misconception. Google has a lot of experience in returning relevant web pages, regardless of the top-level domain (TLD). Google will attempt to rank new TLDs appropriately, but I don’t expect a new TLD to get any kind of initial preference over .com, and I wouldn’t bet on that happening in the long-term either. If you want to register an entirely new TLD for other reasons, that’s your choice, but you shouldn’t register a TLD in the mistaken belief that you’ll get some sort of boost in search engine rankings.”

References:

Author Bio:

Juphet Mislang is the owner and sole author of 3J Digital & Social Hub | SEO Blog Tips | SEO News! He is also a Jr. SEO Specialist at Search Opt Media Inc. a SEO company based in the Philippines. Read more about SEO Blog Tips and Social Media Trends.

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