In my previous blog post, Google to Penalize Overly Optimized Websites I’ve stated that Google will be penalizing websites that has been overly optimized. This change in Google’s algorithm will help website having high quality content to rank higher on search engines, while penalizing those sites that has no quality content but has a good SEO. With this post I’ll provide a brief discussion of what over optimization means. Later within the week I’ll also be creating a post on how to not overly optimize a website. Let us first focus on what over optimization means.
What is Over Optimization?
Over SEO happens when a website is considered “too good” by search engines like Google – either in terms of sudden increase in the volume of inbound links, or because of heavy on-page optimization. In simple words, if search engines considered your website optimization beyond appropriate boundaries, your website will be red-flagged and will automatically be restricted or be penalized.
There is a thin range between over optimization and spamming, and it is on this range that search engines can appear to err. However, this is not a mistake by search engines – in fact, search engines calculates rankings by considering thousands and thousands of different factors.The main thing is that over optimization is different from spamming. Yet, if a website is overly optimized then that is the time where search engines like Google will ban and restrict a website from ranking in SERPs.
Juphet Mislang is the owner and sole author of 3J Digital & Social Hub | SEO Blog Tips | SEO News! He is also a Jr. SEO Specialist at Search Opt Media Inc. a SEO company based in the Philippines. Read more about SEO Blog Tips and Social Media Trends.