Matt Cutts from Google recently announced that Google is working on penalizing sites that are “over optimized” or “overly SEO’ed”. This new algorithm aims to give sites that have great contents to rank higher on search engine results than sites that do not have great content but have a better job with SEO.
Here is what Matt Cutts said:
“What about the people optimizing really hard and doing a lot of SEO. We don’t normally pre-announce changes but there is something we are working in the last few months and hope to release it in the next months or few weeks. We are trying to level the playing field a bit. All those people doing, for lack of a better word, over optimization or overly SEO – versus those making great content and great site. We are trying to make GoogleBot smarter, make our relevance better, and we are also looking for those who abuse it, like too many keywords on a page, or exchange way too many links or go well beyond what you normally expect. We have several engineers on my team working on this right now.”
Let us also consider this video, wherein Matt Cutts was answering a question by Robert Charlotte – “Is over optimization bad for a website? Ex. – excessive use of nofollow”
I have also included this video – What is more important: Content or Links?
Juphet Mislang is the owner and sole author of 3J Digital & Social Hub | SEO Blog Tips | SEO News! He is also a Jr. SEO Specialist at Search Opt Media Inc. a SEO company based in the Philippines. Read more about SEO Blog Tips and Social Media Trends.