Another article for Ezinearticles.com.
If you have a website and have been working on building links any amount of time, I’m sure you have come across the terms “no-follow” and “do-follow”. Let me explain the difference between “nofollow” and “dofollow” to you, where they came from and why you need to pay attention to them when it comes to building links.
Let’s start with a short history lesson. Originally all links were followed, meaning that they helped your rankings and sent link juice into your site. After blogs started becoming popular, website owners and seo firms started submitting spammy comments just to build links. If you run a wordpress site or use any other blogging software, I’m sure you are still seeing them come through.
To help combat the spam and keep these people from being able to game the system, the big search engines decided a few years back to implement the “no-follow” attribute for the link tag. Quickly thereafter, it became the default for any links that were created via comment.
Nofollow vs. Dofollow
What does the no-follow attribute do? It allows you to create a link that works just like any other one, but it is not considered in the search algorithm. In other words a nofollow link does not send out link juice and the anchor text used in it does not help the page you are pointing to rank higher.
Do follow links on the other hand are regular links like the ones you see at the end of this article. They do send link juice back to my site and the keywords I am using help my rank higher for my keywords.
When To Use Nofollow Links
Most of the time, you want to use dofollow, especially if you are building links to your own site. There are however some cases where it makes sense to use nofollow ones. You will mostly use this command on your own website. There are some links you add to your pages that are there primarily because you need to send traffic, not to boost search engine rankings
A perfect example are affiliate offers. Your sole purpose is to send traffic to the affiliate website, not to help them rank better.
Another good example is images that are linked. Since they don’t have anchor text, you are better off not following them.
How To Use The Nofollow Attribute
To implement the nofollow attribute, take a look at the html code of your links. Here’s the basic structure:
To make this link nofollowed, we simply add rel=”nofollow” to the tag like this:
That’s all there’s to it.
Article Source: http://EzineArticles.com/?expert=Susanne_Myers