Google Analytics Explained!

What is Google Analytics

Google Analytics is a free website analytics tool that offers complete and detailed site visitor statistics. This tool is use to track all website activities such as visits, page views, average time on site, new visits and bounce rates.

Brief History

Google Analytics is a free service provided by Google and was developed by Urchin Software Corporation. On November 2005, Google Analytics was released and became available to everyone with free registers. Due to high demands for the service, sign ups were suspended a week later and Google expanded the space. In December 2007, the new ga.js page label was rolled out which allows site owners to take advantage of the updated tracking functionality and the ability to graph multiple date point at once. The product platform was never been a beta but new beta features are being added from time to time. As of September 2011, Google added a new beta feature, the Google Analytics Real Time beta.

Screen Shot of Google Analytics Interface

Google Analytics Feature

Above is a screen capture of Google Analytics. I am going to discuss to you thoroughly the features and the things you can do on Google Analytics more than most people realize.

  • Complete Site Usage Statistics – Google Analytics can give webmasters complete insight of how many visits, Pages/Visit, Avg. Time on Site, % New Visits and Bounce Rate (see the image above).
  • Compare Data Ranges – This is an update from the old Analytics wherein new capabilities allows webmasters to compare two different periods and range of time and chart it immediately.
  • Navigation Summary – This feature enables the webmaster to see how users maneuver through the website.
  • Direct Traffic – Gives webmasters the full insight to how many users go directly to the site.
  • Referring Sites – This is a feature of any basic analytics program, but with Google Analytics you can not only see traffic, but goal conversion on the sites sending you traffic. Thus, you can get a read not only on the number of visitors a link partner is sending, but the quality of the traffic.
  • Search Engines – Knowing which search engines are sending the most traffic and how well its converting can help you optimize your spend and SEO efforts.
  • Adwords Integration – Analytics will provide you on data on each campaign, group, and keyword. Specifically, you can look at each of these areas and see the number of displays, clicks, the cost, conversion, and if it results in an e-commerce transaction or another defined goal.
  • Keyword Source – Google Analytics tells you what search keywords people are using to find your site.
  • Filter out domains – You can create a filter to not count anyone from specific domains you add in.
  • Report Finder – If you’ve been using the old Analytics, Google has setup the “Report Finder” to help you find old reports in the upgraded system.
  • Export to PDF – For a nice clean file with Analytics data, you are now able to export reports into Adobe PDF format.
  • Export to Excel – Users can export a CSV file which Excel can open.
 

Why use Google Analytics

Google Analytics is a very powerful piece of software and comes for the affordable price of $0. I mean, itstotally free! It helps webmasters check and keep an eye on there sites statistics. Juphet Mislang

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2 comments

  1. You deals Google analytics in your post in a really awesome manner. I learn first about these features of Google Analytics.Thanks for sharing this beautiful article with us. Hope you will post some more aritcles, which may contain some more informative topic like this one.

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