130 Million Bad Ads Killed by Google in 2011

As I was browsing the internet today, I came across to read an article at Search Engine Watch. The article was all about the number of ads killed by Google last 2011. Google was able to detect these fraudulent services with the use of new technologies and improved detection methods. Google’s engineer, Sridhar Ramaswamy made a statement at http://googlepublicpolicy.blogspot.com.

“In 2011, advertisers submitted billions of ads to Google, and of those, we disabled more than 130 million ads. And our systems continue to improve—in fact, in 2011 we reduced the percentage of bad ads by more than 50% compared with 2010. That means that our methods are working. We’re also catching the vast majority of these scam ads before they ever appear on Google or on any of our partner networks. For example, in 2011, we shut down approximately 150,000 accounts for attempting to advertise counterfeit goods, and more than 95% of these accounts were discovered through our own detection efforts and risk models.”

I also posted the video Google has uploaded on YouTube. It’s about how they make ads better. Watch the video below.

 

Author Bio:

Juphet Mislang is the owner and sole author of 3J Digital & Social Hub | SEO Blog Tips | SEO Philippines! He is also a Jr. SEO Specialist at Search Opt Media Inc. a SEO company based in the Philippines. Read more about SEO Blog Tips and Social Media Enagement.

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